TalonInsights
Telford · Shropshire · West Midlands
Built properly.
Run like a project.
I build bespoke websites and custom software for West Midlands businesses — engineered properly and run like a project, by one person who does both. I start by coming to you, to understand how your business actually works.
Fixed price, written scope You own everything One person, start to finish
- 01
The bait and switch
A senior person sells you the job, then a junior or an offshore team builds it. You never speak to the seller again.
- 02
Lock-in
You don't own your domain, your code or your content. Leaving means starting from nothing — and everybody knows it.
- 03
A pretty site that does nothing
It looks smart and generates no enquiries, because nobody asked what the business needed before designing it.
- 04
No discovery
Nobody came to see how you actually work. The quote was written from a ten-minute phone call and a guess.
- 05
Vague quotes, moving numbers
Everything you assumed was included turns out to be extra, and there's no written scope to point at.
- 06
Support that vanishes
It went live, then the emails stopped being answered. Nobody can explain why anything was built the way it was.
What I do
Four things, done properly.
Scoped in writing. Fixed in price. Delivered by me.
Custom software
Internal tools that fit how you actually run the job — schedulers, planners, dashboards, quoting systems. Real databases, proper authentication, built to be used every day.
From£6,000 02Bespoke websites
Designed and written from scratch for your business, not dropped onto a template. Fast, accessible, and built so the enquiries actually arrive.
From£1,500 03Local SEO
Getting found in Telford, Shrewsbury and the wider West Midlands. Google Business Profile, local citations, honest reporting every month.
From£300 /month 04Research & strategy
Competitor analysis, market sizing and modelling that tells you something you didn't already know — written up so you can act on it.
From£1,200The difference
The engineer who runs the job.
Most freelance developers can't run a project to time and budget. Most project managers can't build. I do both — and they're not two hats. Running projects is my profession, and Talon Insights is my full-time work.
- APM Level 4 Associate Project Manager, passed with Distinction. Not a developer who picked up some process along the way.
- Four years running projects, including in the defence manufacturing sector — where scope, evidence and deadlines are not negotiable.
- Full-stack delivery. Supabase backends, Three.js, Firebase and Stripe, shipped through a GitHub and Vercel pipeline.
- It's just me — that's the point. You get the person who does the work, start to finish.
4
Years running projects
3
Businesses delivered for
100%
Fixed price, written scope
1
Person, start to finish
The Groundwork Visit
I come to you first.
Before anybody talks about price, I come to your premises and find out how the business actually works. You get a written scope either way.
I come to you
Your unit, your office, your yard. An hour or two, on site, at a time that suits. No jargon — I explain everything in plain English.
I map how you work
What the job looks like end to end, where the time goes, which bits hurt — and which of them software can genuinely fix.
You get a written scope
What I recommend, what it costs, what it doesn't include. Yours to keep, and to take to anyone else you like.
£350 – £500, fixed
Credited in full against any project that goes ahead — so if you hire me, it costs you nothing.
Selected work
A website, a production planner, and a strategy the board could act on.
Production was planned on paper and in people's heads. The website didn't reflect what the business had become. Both needed doing — by someone who would still be there afterwards.
- A rebuilt website, designed and written from scratch.
- An eight-stage drag-and-drop production scheduler with automatic breach detection, used to plan real jobs.
- A written strategy deck taking the findings to the people who make the decisions.
Scoped in writing before a line of code, delivered in milestones against fixed dates, and handed over with the client owning the domain, the code and the content outright.
Read the full case study
What that took
- Understanding how the factory actually plans work — before designing anything.
- A tool solid enough to be trusted with real orders, used every day — sign-in protected, saving automatically as people work.
- A handover that left the client owning everything.
How it works
Four steps — and you know the price before the work starts.
Groundwork
I come to you, map how the business works, and write it down.
Fixed quote
A written scope and one fixed price. Changes go through a written variation — the number never moves quietly.
Build
Delivered in milestones against real dates. You see it as it's built, and you talk to me, not a portal.
Launch — you own it
Domain, code and content are yours on full payment, plus a warranty period for bugs.
About
I'm Talon Herring.
I build software and websites for businesses around Telford and the West Midlands, and I run every job like a proper project — because that's what I do for a living.
APM Level 4 Associate Project Manager with Distinction, with defence-sector project management behind me. Writing software since school, and running Talon Insights full time. It's just me — you get the person who does the work, and I answer the phone.
More about how I workGet started
Book a Groundwork Visit — I'll come to you.
No jargon, no pressure, and a written scope you keep whether or not you go ahead. I reply within one working day.