FAULT 02
The bait and switch.
A senior person sells you the job, then a junior or offshore team builds it. You never speak to the seller again.
You’re a specialist.Your website isn’t.
The reason people choose you already exists. It’s just not on the page.
FIXED PRICE · WRITTEN SCOPE · YOU OWN EVERYTHING
DELIVERED FOR David Jackson & Son WulfTek Tuning ONE PERSON, START TO FINISH
You’ve probably been let down by one of these.
Every one of them is avoidable. Most of them are why I work the way I do.
FAULT 03
Lock-in.
You don’t own your domain, your code or your content. Leaving means starting from nothing — and everybody knows it.
FAULT 04
A pretty site that does nothing.
It looks smart and generates no enquiries, because nobody asked what the business needed first.
FAULT
Approval, not involvement.
You were shown one mockup near the end and asked to sign it off. That’s not being involved — that’s being consulted.
FAULT 05
No discovery.
Nobody came to see how you actually work. The quote was written from a ten-minute phone call and a guess.
FAULT 06
Vague quotes, moving numbers.
Everything you assumed was included turns out to be extra, and there’s no written scope to point at.
FAULT 07
Support that vanishes.
It went live, then the emails stopped being answered.
ALL SEVEN — DESIGNED OUT
Turn insights into growth.
A brief tells you what a business does. Not why anyone chooses them.
We find the difference, then we turn it into direction. Before anything gets designed, I turn up — time in your workshop watching the work happen, at your events hearing what customers actually say about you.
That’s where the difference lives, and it never comes out in a questionnaire. It comes out on the third visit, in something said offhand. Then we design from it — real directions before any code, chosen by you.
HOW WE DO IT DIFFERENTLY
-
01
On site
Time where you work, at your events, with your customers.
-
02
The word survey
The phrases your customers use that nobody’s competing for.
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03
Directions first
Real options before any code — chosen by you.
-
04
Open line
Message me during the build; ideas fold in as they come.
BUILT DIFFERENTLY
From conversations to competitive edge.
For businesses that want more than “just a website”.
100%
Independent
Insight-led
Built around you
Book a visit
Let’s find what makes you different.
Your judgement, my execution.
Every job starts as real, working directions — not mockups. Open the folder, try three, and the one that feels right gets built.
WEBSITES
Designed with you, not presented to you.
You see two or three real directions before a line of code is written — not one mockup to approve at the end. You tell me what’s wrong with them. That’s where the site starts to become yours. Then it gets built, and the line stays open the whole way: if you have a better idea in week three, I want to hear it.
INCLUDED — THE WORD SURVEY
Every site is built from the words your customers actually use — including the ones nobody in your area is competing for. Found on the visits, listed in your written scope, and built into the page from day one.
See the work →SAME FORGE. THREE DIFFERENT COMPANIES. NONE OF THEM WRONG.
THE ONE THAT FEELS RIGHT IS THE ONE THAT GETS BUILT.
SELECTED WORK
David Jackson & Son
What I found
Work of a standard that ends up in listed buildings — and a website that said “joinery services”. The gap between the two was the whole brief, and it only became visible in the workshop.
What it changed
The site had to lead with the making, not the categories: the work photographed in progress, the one credential most joiners can’t claim — approved Accoya manufacturer — moved to the front, and the question that stops people ringing answered on the page. That was one of the real directions Harry saw before any code existed — the same stage the demonstration above walks you through. He pulled it apart, and the site got better for it.
What got built
A twelve-page site designed from scratch — the consent checker, the heritage guides, the materials in plain terms — and, because I was in there anyway, something else: production was planned on paper. So I built the planner too.
TWELVE PAGES◆CONSENT CHECKER◆HERITAGE GUIDES◆PRODUCTION PLANNER
A site nobody else could have.
The whole job, stage by stage — on one schedule.
- 01 CALL
- 02 TIME ON SITE
- 03 DIRECTIONS
- 04 BUILD
- 05 YOURS
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01 A CALL
Fifteen minutes to see whether it’s worth going further.
FREE -
02 TIME ON SITE
I spend time where you work, at your events, with your customers — and write down how you work and the words they use.
FREE -
03 DIRECTIONS
Two or three real design directions. You pick, and you pull them apart.
YOU CHOOSE -
04 BUILD
Milestones against real dates, with the line open for ideas throughout.
OPEN LINE -
05 YOURS
Domain, code and content are yours on full payment, plus a warranty period.
YOU OWN IT
WHO YOU’D BE HIRING
The engineer who runs the job.
Most developers can’t run a project to time and budget. Most project managers can’t build. I do both — and it’s just me, which is the point: the person you meet on site is the person who designs, builds, and answers the phone.
Both halves are real: I’m a qualified Associate Project Manager with four years of projects where scope and deadlines were not negotiable, and I build full-stack — Supabase, Stripe, Three.js, shipped through GitHub and Vercel.
The first visit is for listening — notebook and pen before a laptop. I work from Telford, and everywhere on the map below is within an hour.
THE PERSON ACROSS THE TABLE◆TELFORD
Book a visit — I’ll come to you.
No jargon, no pressure, and whatever we find is yours to keep — whether or not we go ahead.
Or call 07742 082423 REPLY WITHIN ONE WORKING DAY
TELFORD WITHIN AN HOUR
THE FULL WEST MIDLANDS REGION — SHROPSHIRE · STAFFORDSHIRE · HEREFORDSHIRE · WORCESTERSHIRE · WARWICKSHIRE · WEST MIDLANDS COUNTY VISITS — NO CHARGE WITHIN AN HOUR OF TELFORD