Decisions deserve better than a hunch.
Agency market research starts around £2,500 and climbs fast, which prices most local businesses out of knowing their own market. I do the same discipline of work — competitor analysis, market sizing, modelling — at a price an SME can actually justify.
- 01
Competitor analysis
Who you're actually up against, what they charge, where they're weak, and which of their customers are winnable.
- 02
Market sizing
How big the opportunity really is, locally and honestly — including when the honest answer is "smaller than you hoped."
- 03
Modelling & analytics
Scenario and turnaround modelling on real data. For Alive Network that meant a Monte Carlo model run over ten million iterations.
- 04
Positioning recommendations
Not a data dump — a recommendation. What to charge, who to target, what to say, and what to stop doing.
Pricing
A fixed-price report, or a day rate for bespoke work.
Market Insight Report
£1,200 – £2,500
Fixed price · about a week
- Competitor analysis
- Market sizing
- Positioning recommendations
- Presented in person, questions answered
Strategy & analytics
£450 /day
Bespoke engagements
- Turnaround and scenario modelling
- Data analysis on your own numbers
- Strategy decks for boards and lenders
- Scoped and capped in writing — no open meters
A real engagement
Ten million simulations, one clear recommendation.
For Alive Network — a national entertainment marketplace — I built a Monte Carlo turnaround model and translated its output into a twenty-two slide strategy deck the business could actually act on.
See the workWhy an engineer for this?
- The modelling is real: code and statistics, not a consultant's gut feel in a nicer font.
- Ten million iterations means the recommendation comes with a distribution, not a single hopeful number.
- And if the answer turns out to need software building — the same person can build it.
Get started
Book a Groundwork Visit — I'll come to you.
No jargon, no pressure, and a written scope you keep whether or not you go ahead. I reply within one working day.
TalonInsights