TalonInsights
SEO without the smoke.
No "guaranteed page one." No mystery reports. Local SEO is unglamorous, methodical work — done every month, measured honestly, and explained in plain English. It takes three to six months to show anything real, and anyone promising faster is selling you something else.
- 01
Google Business Profile
The single biggest local-pack lever: categories, services, photos, weekly posts, and a system for winning reviews.
- 02
Local citations
Consistent name, address and phone across Yell, Bing Places, FreeIndex, the Shropshire Chamber and the directories that actually matter.
- 03
On-page work
Pages optimised for the terms your buyers actually type — "joinery workshop Telford", not vanity keywords nobody searches.
- 04
Technical foundations
Schema markup, Core Web Vitals, crawlability. The boring plumbing most local competitors never touch.
- 05
Reporting you can read
Rankings, calls, direction requests, enquiries — monthly, in plain English, with a call to walk through it. If it isn't working, the report says so.
Pricing
Three tiers. Three-month minimum. Monthly rolling after that.
Local Foundation is deliberately lean: honest local groundwork at a price a small firm can sustain. Each tier's scope is honest for what it costs — nothing is sold as more than it is.
Local Foundation
£300 /month
Single location, local visibility
- Google Business Profile optimisation + weekly posts
- Local citation building, consistent NAP
- On-page optimisation, up to 5 pages
- LocalBusiness schema
- Monthly ranking + GBP report, quarterly call
Growth
£750 /month
Where most SMEs see real movement
- Everything in Local Foundation
- Keyword strategy
- Two optimised content pieces a month
- Technical SEO fixes + competitor tracking
- Monthly report and call
Competitive
£1,350 /month
For contested terms
- Everything in Growth
- Four content pieces a month
- Link acquisition
- Conversion tracking
- Fortnightly reporting, priority support
Common questions
Asked before, answered straight.
Why a three-month minimum?
Because SEO genuinely takes three to six months to show results, and a one-month trial proves nothing except that you spent a month's fee. Three months is the shortest honest test. After that it's monthly rolling — if it isn't earning its keep, you stop.
Which areas do you cover?
Telford and Shropshire, Wolverhampton, Birmingham and the wider West Midlands. There is a dedicated page for SEO in Telford.
Can you guarantee rankings?
No, and nobody honest can — Google's results aren't for sale to consultants. What I guarantee is the work: the deliverables listed in your tier, done every month, reported honestly. That's the part anyone can actually control.
What if my website is the problem?
Then I'll tell you before taking a retainer. SEO on a slow, broken site is pouring water into a cracked bucket — sometimes the right first step is a rebuild, and you'd rather hear that up front than three months in.
Do I keep the work if I leave?
Yes. The content, the citations, the profile improvements, the rankings — they're attached to your business, not to me. No hostages.
Get started
Book a Groundwork Visit — I'll come to you.
No jargon, no pressure, and a written scope you keep whether or not you go ahead. I reply within one working day.