TalonInsights
Notes on the work.
Written for business owners rather than developers. No listicles, no "10 tips" — just the reasoning behind decisions I get asked about often enough to be worth writing down properly.
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Research & strategy
Monte Carlo testing for marketing decisions
Most marketing decisions get made on a single number in a spreadsheet, and that number is always wrong. How simulating the same decision ten million times gives you a range of outcomes, a probability of losing money, and a shortlist of the assumptions that actually decide the answer.
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Custom software
When a spreadsheet stops being enough
Every growing business runs on a spreadsheet somebody built years ago and everyone is now slightly afraid of. Five signs it has started costing you money, what a first internal tool should actually cover, and what building one realistically costs.
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More to follow — on local search, conversion design, and running a build to a fixed date. If there's something you'd find useful, say so and I'll write it.
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Book a Groundwork Visit — I'll come to you.
No jargon, no pressure, and a written scope you keep whether or not you go ahead. I reply within one working day.