TalonInsights
I'm building case studies across every service line.
Four things I do, and I want several properly documented pieces of work behind each of them — real figures, real screenshots, the client's own words. One example proves very little; a few, across different businesses, prove a lot. So I'm taking projects at a founding rate while I build that up.
- 01
Same scope, same standard
Nothing is trimmed to justify the rate. The written scope, the milestone dates and the handover are identical to any other job.
- 02
The reduction is agreed in writing
It depends on the job and on how much of it I can publish. It's settled before anything starts, alongside everything else.
- 03
You still own everything
Domain, code, content — transferred on completion exactly as normal. A founding rate doesn't buy me a claim on your work.
- 04
Anonymity is available
If you'd rather not be written about, that's fine. It just means standard rates rather than founding ones.
What I ask in return
Permission to show the work.
That's the whole ask. Not a favour, not a testimonial written to order — the right to document a real job honestly, once it's finished and working.
- Permission to write it up and name your business.
- Screenshots or photographs of the finished thing.
- A measurable result, once there's one worth measuring.
- A few sentences in your own words — after you've seen it working, not before.
Open across all four
- Custom software. Internal tools — schedulers, planners, trackers, dashboards, quoting systems.
- Bespoke websites. Designed and written from scratch, built to bring work in.
- Local SEO. Getting found across Telford, Shrewsbury and the West Midlands.
- Research & strategy. Competitor analysis, market sizing, real modelling.
Common questions
Asked before, answered straight.
Is the work any different at a founding rate?
No, and it couldn't be — the whole point is to end up with a case study worth showing. A job I cut corners on is worth nothing to me afterwards.
What if the result isn't good?
Then there's no case study, and you've had the work at a reduced rate. I'm not going to publish something that didn't work, and I'm not going to ask you to say it did.
Do I have to decide about publication up front?
You agree in principle at the start, because that's what the rate is for. But nothing goes live until you've read it and said yes — including the quote, the figures and the screenshots.
How many are you taking?
A few in each service line, across different kinds of business — one example is an anecdote, several start to be evidence. When a line has enough behind it, founding rates come off that line and the others carry on.
Get started
Book a Groundwork Visit — I'll come to you.
No jargon, no pressure, and a written scope you keep whether or not you go ahead. I reply within one working day.